In addition to comments such as Langlin’s, numerous pro-Trump threads on Reddit are now promoting buying New Balance sneakers in solidarity. That reaction, however, has sparked those on the right to rally in support of New Balance. In response, some who oppose Trump began burning their New Balance sneakers. Though New Balance’s comments were restricted to the trade agreement, many saw it as more general support, or at least acceptance, of president-elect Trump, who has a track record of racist, sexist, and xenophobic comments and behavior. ![]() Nike, which is New Balance’s biggest competitor and does nearly all its manufacturing overseas, supported the deal, even hosting US president Obama at its Oregon headquarters. New Balance, which manufactures many of its sneakers in the US, has long opposed the TPP agreement, which would create a free trade zone including the US and several Latin American and Asian nations. New Balance’s VP of public affairs told a Wall Street Journal reporter last week that the company believes “things are going to move in the right direction” under a Trump presidency. ![]() New Balance’s statement referred to the company’s stance on the Trans-Pacific Partnership (known as the TPP).
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